GBCSA’s Refreshed Membership Benefits
-By Georgie Chennells, GBCSA Head of Market Engagement
You may have noticed some bright new brochures coming out of GBCSA lately. Perhaps you noticed our bold new stand design at the GBCSA Convention, or saw our latest video on YouTube. Perhaps even a Google ad from us popped up while you were scrolling from the beach this summer.
“What’s all this fuss about?” you ask. Let me explain.
Firstly, what you’re seeing is the shiny front end of a deep dive we’ve taken at GBCSA to reimagine how we serve you, our members. If we were in a boardroom, we might call it our “Member Value Proposition.” The brochures, videos, and ads? They’re just the tip of the iceberg—the ways we’re sharing our findings with you, and bringing them to life.
What’s more exciting is what’s been happening behind the scenes. The part you don’t see. Our small (but mighty!) Market Engagement team have been chipping away at our digital whiteboards and asking ourselves big questions.
- What does it really mean to be a GBCSA member?
- Why should someone, or any organisation, sign up—and then renew year after year—when there are so many competing demands?
At the core of it all, we arrived at a simple truth: Connection multiplies outcomes.
Transforming our built environment into one that’s sustainable, climate- resilient, and regenerative is not something GBCSA (or any one organisation) can do alone. It’s massive! The good news is that this mission is not one that anyone undertakes alone.
We’re proud to sit centrally in South Africa’s built environment network. Our diverse member network spans every corner of the industry, from students to CEOs, from product manufacturers to specifiers, from researchers to innovators. Together, we form a powerful force for good.
At GBCSA our job is to connect you, our members and stakeholders — with each other, with the tools and certifications you need, and with the information and skills to help bring your sustainability goals to life, and support our shared mission of a sustainable built environment for all.
This is where the blueprint concept comes in.
The blueprint is the ultimate symbol of collaboration—a shared plan to build something extraordinary. For us, it’s a metaphor for how we support our members to co-create a better future.
Here’s how GBCSA is your blueprint for building this brighter, greener future:
- Expertise: Our team, faculty, and member network are brimming with expert knowledge to keep you informed.
- Frameworks: Our certification systems and technical support offer a clear path to sustainability for your built environment projects of all types and sizes.
- Education: Through GBCSA Academy, you have access to world-class training and upskilling opportunities.
- Advocacy: We have strong relationships with policymakers and a seat at the table to shape the industry, speaking for you, our members.
- Connection and Collaboration: Our events and communications are a core connecting point in this vast and diverse community, informing and inspiring, as well as opening up opportunities for collaboration and growth.
- Accessibility: Discounts on training, certification and more, mean that reaching your sustainability goals is more accessible than ever.
You can dive into the full details of our membership benefits here.
In this global moment of change, we invite you to rethink what’s possible and join us in building a more sustainable, climate- resilient, and regenerative future. Let GBCSA be your blueprint for green building growth and success.